Google Confirms FTC’s Antitrust Investigation, Explains to the Public How Google Search Works

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Probably the biggest tech news of the day is the newly launched antitrust investigation by the Federal Trade Commission (FTC) against the search giant Google. Unlike the previous antitrust cases against Google which usually focuses on Google mergers and buyouts of other companies, this one was focused on Google’s core business, the Search which currently holds approximately two-third of the US market.

In an article directed to the public posted on Google’s Official Blog, Google confirms that the FTC indeed had informed them that the investigation had already begun. They said that they respect FTC’s process and they vowed to cooperate with them. However, Google denied any wrongdoing in their part as to how they conduct their business.

Google further reiterated the fundamental principles that guides them on how they conduct their business. As they have mentioned a lot of times, their focus is the users not the websites and they are doing their best to provide the users with the answers to their queries. They also made it clear that they strive hard to be transparent especially when it comes to their advertising business.

And to further show their commitment to an honest and transparent business, they launched a new video explaining how their search engine works. Let’s take a quick look at the video below.

Whatever the outcome of this investigation will be, we just hope that the truth will come out. If Google indeed abused their size advantage to compete with others, Google needs to bear its consequences. If Google is indeed innocent as what they are claiming, then let’s hope that they will be vindicated at the end.

Antitrust cases are usually a bad impression for any company. The same antitrust complaint was also filed against Microsoft back in the 90s, that time though it was the US Department of Justice that handled the case. Although the outcome didn’t directly affected Microsoft’s business, the tedious processes and legal requests were enough to cause the company to be distracted in their operations.